缅甸瑞丹伦媒体集团与猎贝狐科技集团达成战略合作意向

7月18日,缅甸头部传媒集团——瑞丹伦媒体集团(Shwe Than Lwin Media Group)副主席彭敏散先生率团访问猎贝狐科技集团总部，双方达成战略合作共识,并创新性提出共同出资建立“中缅数字桥梁传媒有限公司”构想。

该平台旨在深度融合猎贝狐科技集团全生命周期数字化服务能力与瑞丹伦集团本土媒体生态优势,为进军缅甸市场的中国企业提供从市场开拓、精准营销到高效转化、合规运营的全链路一站式赋能解决方案,助力企业高效开拓东南亚新兴市场。

On July 18, Mr. U Phyo Min San, Vice Chairman of Myanmar's leading media conglomerate—Shwe Than Lwin Media Group—led a delegation on a visit to the headquarters of Liebeihu Tech Group. The two parties reached a strategic cooperation consensus and innovatively proposed the concept of jointly establishing the "China-Myanmar Digital Bridge Media Co., Ltd."

This platform aims to deeply integrate Liebeihu Tech Group's full-lifecycle digital service capabilities with Shwe Than Lwin Group's strengths in the local media ecosystem. It will provide Chinese enterprises entering the Myanmar market with an end-to-end, one-stop empowerment solution—spanning market development, precision marketing, efficient conversion, and compliance operations—to support their efficient exploration of Southeast Asia's emerging markets.

合作核心构想:双引擎赋能体系

依托猎贝狐科技集团 五大核心板块(网络营销、软件管理、直播电商/MCN、财税风控、投资运营),结合瑞丹伦本土影响力,构建设计“双引擎”服务体系:

1、全域流量开源与精准转化

本土化营销矩阵:整合瑞丹伦旗下缅甸Top10媒体资源(含Sky Net电视台、Cherry FM电台),叠加猎贝狐在 腾讯/搜索广告、短视频平台(快手)、LBS营销(高德地图) 技术,打造全域曝光网络,突破品牌在缅 “观看量”瓶颈。

智能代运营生态:通过社媒账号全托管服务,运用猎贝狐 “人货场号流”直播电商体系 与 MarketGenius AI中台,打通营销漏斗闭环。

2. 精益运营与风控护航

合规导航:提供缅甸外资准入政策解读、宗教文化适配及舆情应急响应；

数字化增效:延伸猎贝狐企业管理软件(钉钉/用友)运营能力,实现数字化降本。

Core Cooperation Concept: Dual-Engine Empowerment Framework

Leveraging Liebeihu Tech Group's five core business segments (Digital Marketing, Software Management, Live-streaming E-commerce/MCN Operations, Financial & Tax Risk Control, Investment Operations) and combined with Shwe Than Lwin's local influence, the two parties will design and build a "Dual-Engine" service system:

1. Omni-Channel Traffic Acquisition & Precision Conversion

Localized Marketing Matrix: Integrate Shwe Than Lwin's top 10 Myanmar media resources (including Sky Net TV, Cherry FM radio) with Liebeihu's expertise in Tencent/Search Ads, short-video platforms (Kuaishou), and location-based services (LBS) marketing technology (Gaode Maps) to create a full-coverage exposure network, overcoming the brand visibility bottleneck in Myanmar.

Intelligent Agency Operation Ecosystem: Provide fully managed social media account services. Utilize Liebeihu's "Talent-Goods-Venue-Account-Traffic" live-streaming e-commerce system and the MarketGenius AI platform to achieve a closed-loop marketing funnel.

2. Lean Operations & Risk Control Escort

Compliance Navigation: Provide interpretation of Myanmar's foreign investment access policies, guidance on religious and cultural adaptation, and emergency public opinion response.

Digital Efficiency Enhancement: Extend the operational capabilities of Liebeihu's enterprise management software (DingTalk/Yonyou) to achieve cost reduction through digitalization.

高层战略展望

瑞丹伦媒体集团副主席 彭敏散:

“缅甸互联网用户年增37%,但70%中企受困本土化瓶颈，融合瑞丹伦渠道力与猎贝狐技术力,将赋能企业用‘缅甸语态’讲好品牌故事。”

猎贝狐科技集团董事长 吕世亮:

“本次合作是猎贝狐‘服务市场经济细胞’使命的国际化实践，依托全生命周期服务能力,结合瑞丹伦本土洞察,将打造真正的交钥匙工程,让出海更高效安全。”

Strategic Vision from Leadership

Mr. U Phyo Min San, Vice Chairman, Shwe Than Lwin Media Group:

"Myanmar's internet user base is growing at 37% annually, yet 70% of Chinese enterprises struggle with localization bottlenecks. Integrating Shwe Than Lwin's channel strength with Liebeihu's technological capabilities will empower businesses to tell their brand stories effectively in the 'Myanmar narrative style'."

Mr. Lyu Shiliang, Chairman, Liebeihu Tech Group:

"This collaboration represents the international implementation of Liebeihu's mission to 'serve the fundamental cells of the market economy'. Leveraging our full-lifecycle service capabilities combined with Shwe Than Lwin's local insights, we will create a true turnkey solution to make overseas expansion more efficient and secure."

【关于合作方】

▌ 瑞丹伦媒体集团

缅甸最大私营综合传媒集团,隶属瑞丹伦集团(1992年成立)，核心资产 天网电视台(Sky Net) 覆盖缅甸全境(覆盖率100%)，拥有十年以上对华合作经验:

2014年引进《婚姻保卫战》《舞乐传奇》等国产影视剧

2020年联合制作中缅建交70周年纪录片 《共饮一江水》

2019年合资开发缅甸高端旅游产业

现任副主席彭敏散主导媒体技术合作

▌ 猎贝狐科技集团

云南省领先数字化服务集团,业务覆盖网络营销、软件管理、财税法务、直播电商/MCN、投资运营五大板块.拥有30余家子公司、600+团队、8000㎡办公空间,年营收超6亿，第十届“云南青年创业省长奖”获得者。

About the Partners

▌ Shwe Than Lwin Media Group
Myanmar's largest private diversified media conglomerate, operating under the Shwe Than Lwin Group (established in 1992). Its flagship asset, Sky Net Television, achieves nationwide coverage in Myanmar (100% penetration). The group possesses over a decade of collaboration experience with China:

2014: Introduced Chinese TV series such as Marriage Battle and The Legend of the Dancing Princess

2020: Co-produced the documentary Shared Waters commemorating the 70th anniversary of China-Myanmar diplomatic relations

2019: Jointly developed Myanmar’s high-end tourism industry
Current Vice Chairman U Phyo Min San spearheads media technology collaborations.

▌ Liebeihu Tech Group
A leading digital services conglomerate in Yunnan Province, China, with operations spanning five core segments: digital marketing, software management, financial/legal services, livestreaming e-commerce/MCN operations, and investment management. The group comprises 30+ subsidiaries, a 600+ professional team, and 8,000㎡ of office space, generating annual revenue exceeding 600 million CNY. It is a recipient of the 10th "Governor of Yunnan Award for Youth Entrepreneurship."